A double win for CFFC at 2017 IPANZ AwardsPosted to Financial Capability on 10-07-2017
Doing things differently is paying off for the Commission – we were thrilled to take home two Deloitte IPANZ Public Sector Excellence Awards last week.
Our Review of Retirement Income Policies took out the Public Sector Engagement category and our relaunch of Sorted.org.nz won the Digital Government category.
The awards recognise outstanding achievements in the New Zealand public sector, and attracted 70 entries this time around from a range of organisations across the country.
Review of Retirement Income Policies
‘Toys talk retirement’, a series of seven short animated videos featuring superheroes, was part of a successful campaign to engage the public. We sought a new approach to raise awareness of an ageing population and what that means, using video, social media, activations, surveys and media articles, all brought together in an interactive portal. The campaign resulted in 11,200 completed surveys and nearly 40,000 unique visitors to the website. Importantly, it sparked an ongoing conversation and our recommendations are currently being considered by government.
Used by community, government and commercial organisations as well as everyday New Zealanders, the Sorted website is freely available to all. In refreshing the website we retired the mouse mascot, instead placing individuals at the centre of their own financial dashboard. The responsive design caters to an increasingly mobile audience, making use of visuals to quickly communicate important messages to users. Following the relaunch, the bounce rate decreased from 39% to 12%.
Next: Diane Maxwell helps launch ANZ research report