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Kiwis urged to pick up their big five hundy

Posted to Financial Capability on 14-04-2015

ScreenHunter 102 Apr. 14 10.40

The Commission for Financial Capability is reminding KiwiSaver members to top-up their accounts if needed in order to gain the full benefits of the scheme.

The benefit of ‘member tax credits’ – the government incentive that offers 50 cents for every dollar saved in KiwiSaver, up to $521 each year – is being featured in a campaign called ‘the Big Five Hundy’.

Aimed at the tens of thousands of KiwiSaver members who could miss out, either because they are on a contributions holiday, not contributing generally, or regularly contribute but earn less than $34,762 a year, the campaign targets anyone who might be putting in less than the $1,043 needed to get the full benefit.

Running through mid-June 2015, it features digital advertising, social media marketing, a bespoke landing page and content syndication, such as on the New Zealand Herald and its social channels.


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