CFFC's consumer-facing brand is Sorted
Sorted is one of the most successful examples of a government agency like CFFC using a brand to reach citizens. Sorted is an entire ecosystem of digital channels, community and workplace programmes, and resources – all aimed at lifting financial capability throughout New Zealand. Our flagship website is sorted.org.nz, with its associated sites such as sortedinschools.sorted.org.nz. But it's not just in the virtual world; you'll find the Sorted brand alive and well in classrooms, communities, workplaces and more. It's a trusted, independent, impartial brand that adds a friendly, aspirational tone to a national conversation.